Dafina Smith

If you’re a powerhouse woman who’s filled with purpose and ambition but who’s also exhausted from working way too hard and yearns for balance, then today’s episode is for you. Meet Dafina Smith, she shares her journey on how she went from working at Bloomingdale’s to becoming the dynamic and very successful CEO of her company Covet & Mane. Dafina shares her best practices for self-care while also implementing effective systems to scale businesses. Her wisdom will enable you to continue pursuing your aspirations while maintaining balance.

Dafina Smith is the CEO of her own hand tied hair extension company called Covet & Mane, that she lovingly refers to as, “the Chanel of hair extensions”. WWD declared, “Covet & Mane’s professionally applied hand-tied hair extensions have already found a cult audience.” As a mother of twins, a wife, a leader in her community, and also a CEO Dafina embodies the life of a busy woman. She is truly an innovator and pioneer in the beauty industry.

Want to skip ahead? Episode Highlights

• [10:21] Dafina tells us how self care is not only important in your personal life but how your business depends on it as well.
• [18:10] How was Dafina able to generate a revenue that totaled to 6 figures a month without a website?! Listen here to learn how.
• [21:03] Your brand in your business depends on what you say no to.