Making Money is the Easy Part

I truly believe that when it comes to business, making money is the easy part. When I share this with other business owners or business communities,  I often receive a response along the lines of, “Easy for you, but you don’t really know what I’m going through.” On the contrary, my own past experiences can help me relate to the struggles of most businesses, especially small, medium, and women-led businesses. 

Positive Business Impact

Personal Poverty Struggles

Aside from having access to food, a roof over my head, and basic education, I grew up in what is essentially the equivalent of poverty in the United States. I acknowledge that I had the privilege of accessing many day-to-day luxuries that a lot of women in the rest of the world do not have. However, I was not born with a silver spoon in my mouth. I did not have the same access to finances, resources, and opportunities that some of the more well-known entrepreneurs in the United States had. To a certain extent, I can understand what you are going through because I have been there myself, and I am with you. 

A Business that Gives Back to the Community

After years of hard work, ambition, education, and financial struggle, I was able to move out of poverty into a more comfortable position of ease and flow for myself and my family. Nonetheless, I only got to the place where I am today because there were those who saw me and believed in me during times when I didn’t believe in myself. Today, I would like to give back to this community by sharing some of these learned business tactics and strategies with business owners like you.

Building a Business Legacy 

1. Operate Your Business with Clarity:

Whether you operate a service-based business or product-based business, all businesses were initially created as a solution to resolve an existing problem. In my experience, struggling businesses often had one major thing in common: attempting to juggle too many projects or activities at once. If you relate to feeling overwhelmed as a business owner, consider going back to the drawing board and assessing your operations to see if you have enough business clarity. Here are a couple of simple questions you can ask yourself: 

• Who is it that you’re here to work with?
• What is it that they’re struggling with? 
• How are you uniquely qualified to move them through toward a solution? 

Regardless of your industry or how many years you’ve been operating, re-visiting your basic business model can help you refresh your vision and gain a stronger sense of business clarity.

2. Learn More About Your Business Numbers: 

Learn how to appreciate your business numbers, regardless of whether you’ve hit the five-figure mark, six-figure mark, or feel as though you’ve hit a ceiling. Instead of solely focusing on your gross revenue or how much you’re bringing in, shift your main attention to what you get to keep. Latch onto new opportunities for you to expand your business. Your profit lies somewhere between your gross revenue and your net numbers; I challenge you to get to know this space better. With a little bit of time and focus on your part, you can learn the best ways to track your numbers and wisely use your money to invest in your business. 

For more resources on how to track, grow, and make your numbers work for you, consider signing up for our annual Flow retreat! Learn more information here. 

3. Leave Your Legacy: 

Having worked with many for-profit, non-profit, and private sector businesses over the years, the greatest organizations I come across usually have the following attributes in common: 

• Recognizing that not everything is about turning a profit. Many of these businesses choose to operate in a way that lives up to their values, even if they are presented with more convenient, cheaper, or often less ethical alternatives. 
• Run by a strong leader who goes above and beyond to run the business in alignment with its mission, vision, and purpose.  
• The leader is supported by a team who shares the business’s sense of purpose. The leader should strive to build a team that loves seizing new opportunities, providing quality services, and helping the business make a positive impact within their communities. 

What is the Purpose of Your Business? 

The Limitless Women Community 

I have been a business coach for women for many years. I founded Limitless Women, a  women-led business community to empower, support, and stand with women entrepreneurs like you. From businesswoman to businesswoman, I want you to know that I wholeheartedly believe in you and your business. I challenge you to take a deeper dive and revisit the foundations of your business. If you happen to be interested in joining our community, there is a whole brigade of women waiting to get to know you and support you as well. We look forward to meeting you!